Philip Morris Misr Announces its New Prices Following the Recent Tax Update
In conjunction with the recent tax amendments on tobacco products that were announced by the Egyptian government, Philip Morris Misr announces its new price list for all variants of its heated tobacco products ‘HEETS’ and ‘TEREA’, and conventional cigarettes ‘Merit, Marlboro and L&M’.
Philip Morris Misr assures all its adult smokers and nicotine users that the new prices are transparently announced on product packaging through the QR code that was implemented on conventional cigarettes and heated tobacco packs since 2022. The company calls upon retailers and distributors to conform to the declared prices.
“Philip Morris continues to work hard to meet the needs of adult smokers and nicotine users in the Egyptian market and support the transition towards a smoke-free future in line with the ambitious strategy set by the company,” said Ali Nevzat Karman, Managing Director of Philip Morris Egypt and the Levant.
Philip Morris Misr’s new price list is as follows:
• All variants of Merit will be sold officially at EGP 74 per pack.
• All variants of Marlboro will be sold officially at EGP 69 per pack.
• All variants of Marlboro Crafted will be sold officially at EGP 59 per pack.
• All variants of L&M will be sold officially at EGP 50 per pack.
• All variants of HEETS Selections will be sold officially at EGP 56 per pack.
• All variants of HEETS Dimensions will be sold officially at EGP 56 per pack.
• All variants of TEREA will be sold officially at EGP 56 per pack.
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Philip Morris International: Delivering a Smoke-Free Future
Philip Morris International:
Delivering a Smoke-Free Future Philip Morris International (PMI) is a leading international tobacco company working to deliver a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. The company’s current product portfolio primarily consists of cigarettes and smoke-free products. Since 2008, PMI has invested more than USD 10.5 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. This includes the building of world-class scientific assessment capabilities, notably in the areas of pre-clinical systems toxicology, clinical and behavioral research, as well as post-market studies. In November 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the companies’ IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI’s IQOS Platform 1 devices and consumables and Swedish Match’s General snus as Modified Risk Tobacco Products. As of September 30, 2023, PMI’s smoke-free products were available for sale in 82 markets, and PMI estimates that approximately 19.7 million adults around the world had already switched to IQOS and stopped smoking. Smoke-free products accounted for approximately 36.2% of PMI’s total third-quarter 2023 net revenues. With a strong foundation and significant expertise in life sciences, PMI announced in February 2021 its ambition to expand into wellness and healthcare areas and, through its Vectura Fertin Pharma business, aims to enhance life through the delivery of seamless health experiences. For more information, please visit www.pmi.com and www.pmiscience.com.
