During Cityscape talks on the sidelines of Cityscape Egypt Exhibition 2023
Mahmoud Farouk: We focus on developing “Wellness Architecture” to create added value to our designs and enhance the health of our customers
As stated by Mahmoud Farouk, INNOVATION Design Studio, Co-Founder and Chief Design Officer: “Wellness Architecture” is grounded in a holistic approach to design. We consider factors such as natural light, air quality, sustainable materials, blending the architecture within its surroundings, nature integration, and blurring the boundary between indoor and outdoor living.”
He further added: “At Innovation Design Studio, the “Wellness Architecture” is embedded in all our work and stems from our belief that spaces should promote the physical, mental, and emotional well-being of their inhabitants. We saw a need to merge functionality and aesthetics with a deeper understanding of human wellness. Throughout our projects during the past 10 years, we focused on prioritizing spaces that encourage physical activity, relaxation, and connection with the environment, while promoting a real work-life balance in office buildings and work destinations.”
